Tuesday, October 28, 2008

The East London Hammers?

I was watching West Ham v. Arsenal last night when I noticed something peculiar: Instead of a shirt sponsor on the front of their jersey, West Ham had their players' individual numbers screened onto the shirt. Examples here, here, and here

It seems the Hammers have fallen victim to the global financial crisis. They entered the season sponsored by XL Leisure Group, who have since gone belly up. I guess that rather than leave the front of the shirt blank, the club decided to put something on there. 

We've certainly seen this type of thing before, most notably in the World Cup. However, we've never seen it executed in this fashion. The numbers are pretty big and set against that white backdrop the Hammers now look like long–distance runners or an NFL team.