The East London Hammers?

I was watching West Ham v. Arsenal last night when I noticed something peculiar: Instead of a shirt sponsor on the front of their jersey, West Ham had their players' individual numbers screened onto the shirt. Examples here, here, and here. 

It seems the Hammers have fallen victim to the global financial crisis. They entered the season sponsored by XL Leisure Group, who have since gone belly up. I guess that rather than leave the front of the shirt blank, the club decided to put something on there. 

We've certainly seen this type of thing before, most notably in the World Cup. However, we've never seen it executed in this fashion. The numbers are pretty big and set against that white backdrop the Hammers now look like long–distance runners or an NFL team.

2008/09 Season Preview

The season has kicked off all around Europe, so it is an appropriate time to reflect on the new kits that were released for the new season. So without further delay, here is the good, the bad, and the ugly:

Let's start with the bad. I really don't like Arsenal's new home kit. Arsenal belong in all–white sleeves, period. That's my main gripe about the shirt. On the other hand, their away shirt is quite spiffy. Manchester United's new designs are so boring to me that I won't even link to them. I will give them credit though for not changing their home kit from last season's. I can't seem to get my head around Marseille's new away kit. Is it a breakthrough in football fashion or is it a horror show? I am leaning towards the latter. I think the argyle pattern might have worked if the colors were a bit more subdued. Honestly, can Lille's shirt sponsor be any bigger? Ligue 1 must be in major financial difficulty if French clubs are whoring out their shirts like this. It's been said in these pages before, that is no longer a football shirt. It is a racing shirt. AZ Alkmaar will be wearing collars reminiscent of 1890's football clubs. Big change at Ajax, where ABN–AMRO's familiar vertical advert has been supplanted by something called Aegon. I usually do not mourn the changing of a shirt sponsor, but c'mon. Ajax and that ad went hand in hand. 

But the hands–down worst kit of the season has to go to Bolton Wanderers and this horrible Reebok outfit. That looks like a third–rate club's training shirt! Are they for real? Who looked at the prototype of that kit and said "Hey, that's nice. Let's go with that." ?

Now on to the good stuff: AC Milan restored order to their world by coming out with a fresh update to their timeless kit. A big improvement over last year's shirt. There was a lot of hubub over Barcelona's ditching of their famous stripes, but I say relax, people. That new home kit is splendid and evocative of their centenary shirt from back in the 1998 season. The away kit is also quite nice. Too bad they will continue to use their teal ensemble as their 3rd kit.  Let's hope there are not too many occasions for that. Athletico Madrid went back to wearing blue shorts with their home kit, and the results speak for themselves. That is one of the best kits in the world. I thought  Borussia Dortmund's home shirt was also a fresh take on a classic style. Those pinstripes just scream of the '80's to me. I like their away kit as well, but unfortunately it is ruined by that loud, diagonal sponsor. A couple of minimalist designs that I really like: Sporting Lisbon's away and Panathinaikos' home. I love that huge clover leaf on the shirt, reminds me of something out of the turn of the 20th century. Call me crazy but I like this design from Sevilla(one of their dozens of kits).

But my favorite kit of the new season: 1860 Munich. Here is a better view. I just love that design, it's fun and the color scheme ensures that it is not too tacky. This jersey would be absolutely perfect if they had Löwenbräu as the shirt sponsor(they used to back in the day).

Best of the Strange Kits: Shimizu S–Pulse

Submitted here for you is Japanese Club Shimizu S–Pulse. I can't tell you much about Japanese football, but I can say that S–Pulse have a unique kit. There is usually some variation on the globe motif, perhaps because the club's shirt sponsor is Japan Airlines. This is the kind of kit that I admire in secret. I actually like the design but could never bring myself to wear it in public. Of course if I was a supporter, it would probably be a different story.

Update: My schedule's been pretty hectic lately, severely limiting my ability to post on a frequent basis. My apologies to those of you that been expecting our critique of the new kits released for the 08/08 season. Rest assured, the article is almost finished and will be published soon.

Best of the Strange Kits: Denmark '86

This interesting kit for the Danish National Team was made by Hummel for the 1986 World Cup. Denmark had a great opening round in this tournament, with famous wins over West Germany and Uruguay, who they beat 6–1. I was a young boy watching this tournament and I was mesmerized by the Danes' fantastic team play. They had some great players like Michael Laudrup, Preben Elkjaer, and Søren Lerby. I thought the Danes might be the heirs of total football.

I remember thinking at the time that the Danes kits looked like no other teams' in the tournament. I thought they looked so futuristic compared to the fairly simple designs of the other nations.

Unfortunately for the Danes, their good start in the tournament didn't carry over to the knock–out stage, where they were eliminated in the round of 16 by Spain.

The End of An Era

According to this article, Athletic Bilbao of Spain will start wearing advertising on their shirt for the 2008/08 campaign. This is an unfortunate development, as Bilbao was one of the last clubs to have a shirt without a sponsor. Is there any club left now that is sponsor–free?

Best of the Strange Kits: Borussia Dortmund

Over the next couple few posts we are going to exhibit some kits which deviated from the norm. I always try to keep an open mind when seeing new kits, and these kits certainly pushed the envelope.

First up is this neon yellow number from Borussia Dortmund, circa the mid 90s. Dortmund have been a Nike club for a very long time, save for a rather unfortunate period in the early 2000s when the club was making their own kits.



I liked this kit very much. It coincided with one of the greatest periods of success for the club, maybe that's why I always thought it looked so intimidating. To me it was futuristic yet classic. The thin hoops on the socks were a great touch.

New AC Milan Away shirt 08/09

This is rumored to be AC Milan's new away shirt for the 2008/09 campaign. Milan invariably choose white as their away color, and in fact, white has been viewed as a lucky color for the club. Assuming this leak is legit, I think this is a pretty nice shirt for my beloved rossoneri. I like the cross on the shirt, it goes well with the motif of the club. Though it's a little surprising that Milan would feature a cross so prominently on their shirt after all the controversy last year with Inter. What I don't like is that bwin advert, I wish Milan would dump them ASAP. All in all, a pretty good shirt. Now I hope that Milan will release a new home kit. Last season's home kit was one of the worst in memory.